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  • Online Retail Startup Challenge

  • 20 October 2020


What is MediaMarkt Startup Challenge?

We want to change the world of Retail! Being a global leader in the sector, we admit that this change can be achieved together with startups through cultural transformation and digitalization.

MediaMarkt Online Startup Challenge brings together entrepreneurs, who are shaping technologies of the future today, and the retail world. We are driven by the aim to enrich customer experience; we endeavor to boost the most innovative solutions and ideas in the retail sector.

Areas of Interest What we are looking for?

Innovative ideas and practices that will make a difference in the future retail experience.

Perakende Satış Teknolojileri

Retail Sales Technologies

Solutions to transform the decision-making process of the customer online and in physical stores, bringing more exciting technological experience.

After-Sales Technologies

Solutions to enhance customer experience and increase customer satisfaction after sales in MediaMarkt stores.

Corporate Digitalization Process

Solutions to improve the efficiency of sales teams and staff and streamline all kind of business processes.

2020 Winners

2018/2019 Alumni


Perakende Satış Teknolojileri

Chance to participate in the Retailtech Hub program in Munich

An innovation platform for startups with clear focus on a piloting-fast-track with corporate partners

The opportunity to be included in the entrepreneur network of Plug and Play, one of Silicon Valley’s most active investors.

Your business model in MediaMarkt stores in Turkey

Your business model in Tekzen stores in Turkey

Chance to pitch for Chain Stores Association Members

Chance to pilot in MediaMarkt stores in Turkey

Chance to pilot in Tekzen stores in Turkey

Jury Members

Yenal Gökyıldırım

MediaMarktSaturn Retail Group COO and MediaMarkt Turkey CEO

Kaan Akin

Hackquarters Founder and CEO

Mehru Aygül

Entrepreneurship Foundation General Manager

Sencer Kultuk

Google Gaming Apps and Startup Sector Lead

Sonja Moosburger

MediaMarktSaturn N3XT Managing Director

Şebnem Sezen Çomoğlu

Hürriyet Dijital Chief Dijital Officer


14:00 - 14:05
Welcoming speech - Yenal Gökyıldırım, MediaMarkt

14:05 - 14:10
Program and Jury Intro - Kaan Akın, Hackquarters

14:10 - 14:40
10 Startups Pitching

14:40 - 14:50
Announcement of winners and Closing - Yenal Gökyıldırım, MediaMarkt

14:50 - 15:00
Q&A Session



More than 1000 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer. For 50 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services.

For more information, please visit us at: MediaMarkt Turkey (

Plug and Play

Being the home of a large number of big corporations and having one of Europe's most vibrant startup scenes, Munich is the perfect place to continue our rapid international growth for our Brand & Retail, Insurtech, and Health & Wellness programs.

For more information, please visit us at: Plug and Play at


With 100% domestic capital and offering services in the retail sector for 24 years without any break, Tekzen is the most widespreadHome Development Retailer. Tekzen continues its activities today in 59 provinces with 138 stores. Tekzen offers its customers a spacious and comfortable shopping atmosphere with a total sales area of +245 thousand m2 in Turkey. It maintains its feature of being the first domestic brand in the sector that has extended its operations to abroad with the stores opened in Romania and Cyprus. It is also the only member of EDRA (European DIY Retail Association) and GHIN (Global Home Improvement Network), which are among the most prestigious global organizations of the sector, from Turkey. Having launched its online in 2006, Tekzen currently ships the full range of 250 thousand products to every part of Turkey through the fastest and most reliable ways. is visited by 6 million users in monthly average. Closely monitoring new trends in digital marketing, Tekzen strives to deliver maximum customer satisfaction through every channel, including its mobile web site, applications compatible with Android and IOS and its after-sales support services.

For more information, please visit us at:

Hackquarters | Startup Accelerator

Hackquarters is a startup accelerator launchpad and a corporate innovation partner. Hackquarters is a right place for you, if you want to make a change and build a next great thing on the internet. If you believe that you can rock the world, join Hackquarters family.

For further information: